In the world of automation, there’s a question I’m hearing more and more from companies:
👉 “Should we keep building classic automations, or is it time to start using AI Agents?”
The answer is simple: it’s not about choosing one over the other, but about knowing when each is the better fit.
🔧 Traditional automation: clear rules, predictable tasks
Classic automation in Make works with deterministic logic.
You define every step of the process.
It’s perfect for structured, repetitive tasks.
It works best when inputs and outputs are clear and don’t change much.
Example: sending an automatic confirmation every time a new order comes into your system.
🧠 AI Agents: flexible goals, adaptive processes
AI Agents in Make are different.
They understand natural language (even with writing errors).
They choose which subprocesses or apps to use based on context.
They adapt to more complex or unexpected requests.
Example: a client asks, “Show me pending orders in Madrid and send me an Excel file.”
An agent interprets the intent, retrieves the orders, and generates the file—without anyone having programmed that exact path.
⚖️ So… when should you use each?
🔹 Use traditional automation when the process is repetitive, stable, and predictable.
🔹 Use AI Agents when processes need to adapt to changing inputs or less structured interactions.
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The most powerful approach is combining both, leveraging the strengths of each.
🚀 The key: understand your processes
Deciding between traditional logic and intelligent agents isn’t about trends—it’s about strategy.
Which parts of your business are routine and should remain stable?
Where do you need flexibility and responsiveness?
That distinction is what determines the success of any implementation.
✨ Conclusion
AI Agents don’t replace what you already have in Make—they expand your range of possibilities.
The challenge is understanding your processes and deciding which approach to apply in each case.
📩 If you’re considering introducing AI Agents into your company and don’t know where to start, feel free to reach out.
I’ll help you design a system where technology works in your favor, combining the best of traditional automation and adaptive intelligence.
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